September 21, 2017


Structured Business Group (SBG) helps clients like yours to improve business operational model – people, processes and technology. An improved business operations model will enable your business tackle issues.

We help our clients in various industries such as software, architecture, construction & development, plastic manufacturing, yarn manufacturing.

What sets us apart?
We design, develop and support implementation. If it is in our core competencies, we will help develop and implement. If it is not, we will collaborate with our partners to consult and develop. Click here to find out more about our service coverages.

Structured Business Group (SBG) was started in 2009 by KyNam Doan to help businesses befriend the 13-tentacled monster we affectionately call Operational Structures.

Kenneth Mai Le joined as a partner in 2016 to set the company on a growth path through Southeast Asia.

The team is based in Ho Chi Minh City with plans to open an office in Phnom Penh by Q4, 2017.


Improve the way businesses are managed and structured with solutions at are accessible to businesses of all sizes.

ETCHED! Values:

We are an organization that values hubris, personal development, hard work and exploration:

Excel more with less
Teach and help each other
Communicate honestly and openly
Humble and gracious
Explore and experiment
Develop and grow


KyNam Doan currently serves as COO of Maison Retail Management International. Previously, he has held the position of Managing Director of Serenity Holdings, Chief Operations Officer of Synectics Consulting Corporation, Investment Manager at Colliers International, Marketing Director at TastySpoon, and Reppify. Prior to these roles, he founded VoterBLOC, a civic engagement and planning platform, and Indian LunchBox, an Indian catering company.

In addition to these roles, KyNam also served as a founding member of the board of Black Card Circle Foundation based in Los Angeles, CA, as well as marketing, and creative lead for Duniya Dance Company in San Francisco, CA.

KyNam holds a BS in Management Science – Business Intelligence from Massachusetts Institute of Technology.

Specialties: SME Management, management strategy, organizational strategy, business intelligence, process improvement management, short-term incentives implementation, project management, fixed asset investments, portfolio and risk management, investment advisory, marketing strategy, bootstrapping, and negotiation.

Kenneth Mai Le has served as CEO of Wingstar Joint Stock Corporation, National Transpacific Trade Lane of Kuehne+Nagel Corporation, General manager of Craft beers import & export and supply chain at C2Imports LLC, Heritage Beverage and BPS Advisory.

Prior to these roles, Kenneth also served as a Venture Capitalist and founder of V-Heritage a commerical real estate development in Kern County, CA and an owner of Saigon Cuisine in Orange County, CA.

Kenneth holds a BS in International Business – from University California of Los Angeles.

Specialties: Kenneth is an entrepreneur and start-ups guru. He has over 12 years experience in B2B & B2C as General Sales Director and Business Development in various business sectors from U.S, Australia and Vietnam; and has strong network in trades in Southeast Asia. Kenneth is multicultural professional recognized for his achievement and performance in trades, start-ups, strategies, brands awareness, sales, management and coaching. Kenneth has established a network of working professionals and wide range of industry, such as F&B, FMCG, hotel furniture, construction and integrated logistics and supply chain. Kenneth has been working in Vietnam for more than 10 years and extended living overseas. Kenneth is very knowledge about Vietnam as a country and its working culture.