StructureD. Measured. Iterative.

Achieve your goals with structured management tools


In order to help you grow, turn around, or tackle challenges, we can advise you in the following areas:
Go to Employee Retention

Employee Retention

Employee Retention is one of our specializations. We’ll identify the drivers of high turnover and strong retention, then propose a comprehensive strategy. We’ll work hand-in-hand with you to develop the programs to achieve your retention goals. Contact us for more information!

Go to Business Structure Package

Business Structure Package

If your business could use a bit (or a lot) more structure, then this is perfect for you. Our Business Structure Package is comprised of over 20 systems and structures to run a healthy small and medium sized business. These include Business Process Management System, Management Information System, Financial Control System, Performance Management System and more. Contact us for more information!

Go to Performance Drivers

Performance Drivers

Better than performance management – drivers emphasize improvement. Whether it’s grinding iteratively to measuring ROI on major programs. Contact us for more information!

Go to Business Process Management

Business Process Management

Are your processes unstructured or unclear? We’ll design a system fit for you to help tackle growth, efficiency, or quality challenges. In addition to BPM, we design decision models to improve and automate more of the thousands of daily decisions your employees make. Contact us for more information!

Go to Strategic Planning

Strategic Planning

Arm yourself with the tools to focus all the resources of your team towards clearly developed dynamic goals that respond to shifts on the field. Contact us for more information!

Go to ERP Software Design

ERP Software Design

Are you searching for a more structured software solution to enforce your business rules and extract higher productivity from your workforce? We’ll work with you to map out your current business processes and convert them to technical design documentation for software implementation such as Oracle or SAP. Contact us for more information!

About Us

Structured Business Group serves clients across different industries such as retail, f&b, construction and software tech.

We design and implement strategic, management, and operational systems to help our clients achieve clarity of purpose throughout their organization, improve operational health, overcome challenges and pursue opportunities.


KyNam Doan has served as Managing Director of Serenity Holdings, Chief Operations Officer of Synectics Consulting Corporation, Investment Manager at Colliers International, Marketing Director at TastySpoon, and Reppify. Prior to these roles, he founded VoterBLOC, a civic engagement and planning platform, and Indian LunchBox, an Indian catering company.

In addition to these roles, KyNam also served as a founding member of the board of Black Card Circle Foundation based in Los Angeles, CA, as well as marketing, and creative lead for Duniya Dance Company in San Francisco, CA.

KyNam holds a BS in Management Science - Business Intelligence from Massachusetts Institute of Technology.

Specialties: SME Management, management strategy, organizational strategy, business intelligence, process improvement management, short-term incentives implementation, project management, fixed asset investments, portfolio and risk management, investment advisory, marketing strategy, bootstrapping, and negotiation.

Technical: Project Management: Wrike, Primavera 6, Microsoft Project, ActiveCollab, BaseCamp, Atlassian JIRA Design & Construction Coordination: AutoDesk 360 Glue, Newforma CRM: Microsoft CRM, Salesforce, SugarCRM, Zoho Analytics: R, MATLAB, KISSMetrics, Google Analytics, Web Development: PHP (cakePHP), MySQL, CSS, jscript, vbscript, Enterprise: Google and Microsoft Enterprise Software/Services Design: Adobe Photoshop, InDesign

Kenneth Mai Le has served as CEO of Wingstar Joint Stock Corporation, National Transpacific Trade Lane of Kuehne+Nagel Corporation, General manager of Craft beers import & export and supply chain at C2Imports LLC, Heritage Beverage and BPS Advisory.

Prior to these roles, Kenneth also served as a Venture Capitalist and founder of V-Heritage a commerical real estate development in Kern County, CA and an owner of Saigon Cuisine in Orange County, CA.

Kenneth holds a BS in Internationa Business - from University California of Los Angeles.

Specialties: Kenneth is an entrepreneur and start-ups guru. He has over 12 years experience in B2B & B2C as General Sales Director and Business Development in various business sectors from U.S, Australia and Vietnam; and has strong network in trades in Southeast Asia. Kenneth is multicultural professional recognized for his achievement and performance in trades, start-ups, strategies, brands awareness, sales, management and coaching. Kenneth has established a network of working professionals and wide range of industry, such as F&B, FMCG, hotel furniture, construction and integrated logistics and supply chain. Kenneth has been working in Vietnam for more than 10 years and extended living overseas. Kenneth is very knowledge about Vietnam as a country and its working culture

Technical: Project Management: Wrike, CRM, Salesforce: Services Design: Adobe Photoshop, InDesign and Illustrator


All thoughts pertaining to small, medium, and large affairs

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